FiSíQ: A Wellness Brand Rooted in Costa Rica’s Natural Beauty

FiSíQ is a wellness brand that holds a special place in my heart. While much of my portfolio is rooted in music and the entertainment industry, this project was a refreshing departure, one that challenged and inspired me in new ways. Based in Costa Rica, FiSíQ is a fitness and wellness studio deeply rooted in the country’s vibrant landscape and culture.

The studio is built around five core pillars: Movement, Nature, Art, Belonging, and Service. While these tenets were intentionally kept out of the literal branding, they were central to the creative process, shaping the tone, textures, and intention behind every design choice.

Brand Direction

Our shared vision was clear: the brand needed to feel grounded in Costa Rica, evoking the mountains, jungles, and coastline, while still maintaining broad appeal to both locals and travelers. It was equally important to strike a visual balance between masculine and feminine energy, as the studio welcomes people from all backgrounds and walks of life.

Color Palette

We crafted a mostly neutral palette accented with pops of nature-inspired color, reflecting the organic richness of Costa Rica:

• Sea Salt – a cool, clean off-white for space and breath

• Ocean Spray – a muted turquoise with calm energy

• Sand – warm, grounding beige

• Coconut Shell – a deep, earthy brown for strength and structure

• Avocado – fresh and vibrant, hinting at growth and vitality

This palette creates a flexible and inviting visual language that works beautifully across digital and physical spaces — subtle enough to feel grounded, yet distinctive enough to stand out.