Knot & Chisel: Logo Suite for a Handcrafted Woodworking Brand
Knot & Chisel is a small business based in the Northwest, specializing in beautifully handcrafted wood products from cutting boards to game boards and other functional art pieces. Their work blends craftsmanship, care, and character, and the visual identity needed to do the same.
The logo design process was a true collaboration. With two co-founders bringing different ideas and styles to the table, this project became about more than just a logo; it was about creating a shared visual language that felt authentic to both of them. We worked closely to strike a balance between their perspectives and build a mark they could both proudly stand behind.
From the beginning, the clients expressed a desire to incorporate key visual elements like rope (to nod to the “knot”) and wood grain (to reflect their medium), all within a clean and minimal palette of black and red. The final identity suite includes four unique variations designed for versatility across digital and physical touchpoints:
Full Logo Mark: Featuring rope and wood grain elements, this is used as the hero graphic on their website and printed materials.
K&C Stamp: A compact, minimal version used as their favicon and laser-burned directly into the wood of their products a tactile, lasting impression of the brand.
Wordmark Variants: Two simplified typographic treatments were created for packaging, packing slips, and product tags, offering flexibility while staying visually consistent.
This cohesive logo system allows Knot & Chisel to showcase their work with professionalism and personality, while staying true to the rugged yet refined craftsmanship that defines their brand.
Color & Typography
To reflect the bold, grounded nature of their brand, we chose a sharp, high-contrast color palette of black, white, and bright red. The red adds an energetic, memorable punch, while black and white keep things clean and timeless — perfect for a brand rooted in craftsmanship but looking toward the future.
For typography, we used a combination of modern, minimal fonts from the Prompt and Montserrat families. These sans-serif typefaces are strong, legible, and balanced, giving the brand a polished, contemporary look that still feels approachable and handmade.
